Monthly Archives: July 2009

EU: Fries with that?

McDonalds is relocating its European headquarters from an outlying part of London to Switzerland; needless to say, the move has absolutely nothing to do with tax. ¬†Of course not, it’s all about enabling McDs “to conduct the strategic management of key international intellectual-property rights, including the licensing of those rights to our franchisees in Europe, from Switzerland”.

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